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   Product Guarantees
   Our jewelry is a pledge of loyalty, a symbol of success and an individual statement that begins with a commitment
of excellence. It is our promise of excellence in every facet of the jewelry experience. This promise means a much higher standard of craftsmanship and a commitment to personal service. It means classic beauty to last for generations, every creation a personal treasure from our family to yours. We use only the finest materials from diamonds to premium platinum and gold, the best components are handpicked and matched for each design. guarantees that the diamond you purchased has been graded with the strictest standards using the GIA grading systems. The gemstones will display rich genuine color. The designer clothes, handbags and accessories too are 100% authentic and designed by the top designers of the world.
   Third Party Appraisal wants to provide the most enjoyable and risk-free shopping experience possible, so we
have implemented several programs to ensure that you feel comfortable and satisfied with your involvement with us.Assurance of value, a quality jewelry owner wants. has a team. Qualified, certified professionals provide that assurance. We provide complimentary third party appraisals on our jewelry worth $2500.00 or more, so you can be certain that your diamond jewelry has been evaluated by a trusted third party. You can request an appraisal for an additional $75 for lesser expensive merchandise, so you can be certain that your jewelry has been evaluated by a trusted third party. Diamond certificates are supplied by the top Gemological Laboratories in the World such as AGS,GIA, EGL, IGI, and HRD.
   Product Representation and Appraisals
   When purchasing a piece of jewelry, look carefully at the construction and quality of workmanship. The way the piece is designed, constructed and finished will have a major impact on how well the piece wears and holds up over time. We partner with jewelry manufacturers worldwide to get the finest quality jewelry at the most outstanding prices. To be certain that your jewelry has been evaluated by a trusted third party, get it appraised by a local jeweler and you'll find that our jewelry will be appraised 30 to 60% above retailers price.
   Qualified, certified professionals provide that assurance. All diamond jewelry items over $2500 in value are appraised at no cost. Appraisals are done by a third party independent and certified GIA gemologist. As with all our jewelry, you can request an appraisal for an additional $75 for lesser expensive merchandise, so you can be certain that your jewelry has been evaluated by a trusted third party.
   PRODUCT QUALITY guarantees that the diamond you purchased has been graded with the strictest standards using the Gemological Institute of America grading systems. The sapphires, emeralds, and rubies in the gemstone jewelry we offer will display rich blue, green, or red color. And each gemstone must be translucent — not opaque
like the gemstones found in much of the gemstone jewelry available. You'll find we offer only the strongest, most durable jewelry grade platinum. Pearls in all our cultured pearl jewelry will have medium to high luster.
   How do I get an appraisal? To ensure the quality of your selections, includes an
insurance valuation document with every purchase worth $2500.00 or more. We highly advise all our customers
take the cautionary step of insuring all diamonds and jewelry, and this form will serve as notice of value and authenticity to present to your insurance agent or company. Once an appraisal has been done it is not the end of the story. Precious metals and precious stones are commodities, with prices that fluctuate. It is important that you have regular updates (every three to five years) to keep your insurance coverage current. You can be assured
that will provide you with all the information you need to make a jewelry purchase with the utmost confidence.
   What Makes a Good Appraisal? A jewelery appraisal is a complete quantification and qualification of an item of jewellery. This includes a description of the metal from which an item is made, the way in which it is made, the shape it takes, and the content. This description should be full of useful detail. The most important aspect of an appraisal document is not the final value, it is the thorough description which enables another professional to replace the item if it is lost or stolen. A photo is handy, but it is no substitute for a good description. The appraisal should clearly
state any limiting conditions. The appraiser has a responsibility to you, the customer, to keep complete accessible records.
   Why an Independent Laboratory? An independent appraiser has no vested (personal or subjective) interest in the item you own or are buying. The objective opinion you get as to the grading or replacement value of an item by an independent appraiser is uncoloured by commercial concerns such as buying or selling.The independent appraiser looses that objectivity when he or she also sells. Beware of the appraiser who will offer to do better for you than
the jeweller who sold the item to you in the first place; or who will suggest another jeweller that you might go to for a "better deal". Not only is this behaviour totally unethical, this "appraiser" obviously has a serious vested interest, and his opinion of grade can hardly be considered objective.
Customer Testimonials
I have received the tension set engagement ring, WOW, very stunning. Thanks a lot for your help and direction in picking out a very beautiful diamond. Mike
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Jewelry News
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